In addition to having followers instead of friends, Facebook pages also let you provide information such as products and services, hours, location, and reviews. Having a page rather than an account makes your business more official, more professional, and more in-tune with today’s social media marketing strategies. The owner of a Facebook profile has a profile picture and cover photo, and can add basic information such as where they live, work, and go/went to school. A major difference between personal profiles and business pages is that, in order to connect with a someone new on a profile, you must add them as a “friend.” This allows both users to see posts from each other.
Share special offers and exclusive announcements to help connect directly with customers. Use this help article to quickly find tips on everything you need, from getting started to running ads on Nextdoor. Nextdoor Business Pages help local brands connect to their surrounding community and build their local reputation. Business owners can create Nextdoor Business Pages to advertise local deals, post to their neighborhoods, sell gift cards, share take out links, and most importantly, engage with their nearby customers, their neighbors. Your Facebook cover photo is key as it helps customers to identify your brand.
You’ll be met with several business type options including local business or place, brand or product, and cause or community. Simply select the option that closely matches the type of business you’re creating the Facebook Page for. Your Facebook Business Page is essentially your company or organization’s “real estate” on Facebook.
By creating a business page, on the other hand, users can simply “like” your page are able to engage in a more comfortable way. An easy way to remember the difference between a Facebook profile and a Facebook page is that that Facebook profiles are for people, while Facebook pages are for businesses. When you set up a profile for your business, you are creating a separate account for your business as if it were a person. Users then need to become friends with your business account in order to connect and engage. The problem with this is that many people are wary of adding a business as a friend, which means that your business profile will may end up friendless and alone on Facebook.
Once you create a personal profile, you can’t change it back to a business account. A Facebook Business Page is a free opportunity for businesses to increase brand awareness and generate sales on Facebook. To create a Facebook Business Page, simply log into your personal Facebook account, click “Create a Page” from the drop-down menu, and then follow the steps to build out your business profile. This page will either be attached to your personal Facebook profile or, if you don’t have one, you’ll be prompted to set up a business account to manage your page from. Even if the page is linked to your personal profile, people won’t publicly be able to see that it’s you running the page or any of your profile information like your profile picture or friends and family.
There are plenty of reasons for having your business listed on Facebook. You will now need to add a profile and cover picture for your Facebook page. Your profile picture will be a visual representation of your brand, so make sure to choose a photo which aligns with your brand and is easily identifiable to your business. A Facebook business page serves to help people learn about your business in terms of what you do, how you can be contacted, and where you’re located. Your Facebook page will have a menu on the left side that allows your customers to view information such as an about page, photos and videos, events, reviews, and posts. Online is the first place people look when learning more about a business, and having a Facebook page gives you a chance to put all of the most informative and credibility-growing information in one concentrated area.